Standing out in a congested market as a hotel owner or marketer is crucial for long-term success. Making a compelling brand story that connects with your target market is THE approach to set your hotel apart from rivals.A brand story is a narrative that captures the spirit of your hotel and engages potential customers on an emotional level;…
Hotel Email Marketing has generated impressive results for the industry. With the average ROI of $40 on every $1 you spend and the average open rate of 21%, it is fair to state that this marketing tool can be a beneficial organic booster for every marketing manager’s arsenal, but what most marketing guides never address one vital question What…