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From Sustainability to Success: The Business Case for Hospitality

Partnerships & Collaboratons21/04/20202KViews0Likes0Comments
In this blog, we delve into the compelling business case for sustainability in the hospitality industry, showing how it leads to success for hotels. We explore the growing importance of sustainability, driven by environmental concerns and the rising demand for eco-conscious travel experiences.Discover the economic benefits of adopting sustainable practices, from cost savings through…

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The Power of Influencer Marketing for Hotels

Partnerships & Collaboratons21/04/20201KViews1Like0Comments
Working with social media influencers to promote your property on their Instagram accounts is known as influencer marketing. Influencers are people with a sizable Instagram following who have the power to sway their followers’ shopping decisions. As of 2022, the influencer market has expanded to a whopping $16.4 billion industry. Hotels have shied away from collaborating with influencers, due…

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