Standing out in a congested market as a hotel owner or marketer is crucial for long-term success. Making a compelling brand story that connects with your target market is THE approach to…
In this blog, we delve into the compelling business case for sustainability in the hospitality industry, showing how it leads to success for hotels. We explore the growing importance of…
Hotel Email Marketing has generated impressive results for the industry. With the average ROI of $40 on every $1 you spend and the average open rate of 21%, it is fair to state that…
Working with social media influencers to promote your property on their Instagram accounts is known as influencer marketing. Influencers are people with a sizable Instagram following who have the power to…
It is not a secret anymore, surfing the Internet has become mobile-first.In 2016, more than 60% of hotel bookings were made on mobile devices, while that value is close to 70%…