Standing out in a congested market as a hotel owner or marketer is crucial for long-term success. Making a compelling brand story that connects with your target market is THE approach to set your hotel apart from rivals.A brand story is a narrative that captures the spirit of your hotel and engages potential customers on an emotional level;…
In this blog, we delve into the compelling business case for sustainability in the hospitality industry, showing how it leads to success for hotels. We explore the growing importance of sustainability, driven by environmental concerns and the rising demand for eco-conscious travel experiences.Discover the economic benefits of adopting sustainable practices, from cost savings through…
Hotel Email Marketing has generated impressive results for the industry. With the average ROI of $40 on every $1 you spend and the average open rate of 21%, it is fair to state that this marketing tool can be a beneficial organic booster for every marketing manager’s arsenal, but what most marketing guides never address one vital question What…
Working with social media influencers to promote your property on their Instagram accounts is known as influencer marketing. Influencers are people with a sizable Instagram following who have the power to sway their followers’ shopping decisions. As of 2022, the influencer market has expanded to a whopping $16.4 billion industry. Hotels have shied away from collaborating with influencers, due…
It is not a secret anymore, surfing the Internet has become mobile-first.In 2016, more than 60% of hotel bookings were made on mobile devices, while that value is close to 70% in 2020, Google has announced mobile-first indexing. That means that regardless of what device the user is using, mobile-friendly websites will come first. What does this mean for hotels…